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TGV Cinemas

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Problem Statement

As one of the most affected industry by Covid-19 pandemic, TGV cinemas struggle to adapt and stay ahead in the business.

Objective

To grasp the attention and proclaim the existence of the brand in conjunction with Covid-19 pandemic.

Consumer Proposition

TGV, shares life beyond cinema

Big Idea

Lai, tengok movie-lah macha!

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