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Puma
Problem Statement
Besides fast fashion, footwear is also another main cause of landfill pollution. It's estimated that 20 billion pair of shoes are produced annually, with roughly 300 million pairs ending up in landfills after they have been worn.
Objective
To give an alternative purpose for used sneakers and trainers, strengthen the image of Puma as environmental concern brand.
Consumer Proposition
Puma offers the possibility of a new life for your worn shoes.
Big Idea
Step up & Revive
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